The Honest Company
The Wonderful Company
I was born in Bulgaria, but I grew up in four different countries throughout three different continents; Georgia (the country), Serbia, and America. Not only has that blessed me with a global understanding on many topics, but has also made me a curious learner when it comes to pretty much anything. I moved away from Bulgaria when I was 7, and that's when my passion for exploration was born.
I was always that kid asking questions about everything around me. I know the names of rocks and stars and planets that you've probably never heard of. I've tried over 10 different sports, simply for the thrill of doing something new. I learned to speak 5 different languages for my own enjoyment. I can tell you all there is to know about farms and agriculture. I have studied art, photography, film, television, and radio. I've worked at a bar, in an art studio, and at a music venue. I was in art school for a few months but decided it wasn't the thing for me.
However, I always felt like all of this was just random facts and experiences that I was never going to use again. That all changed when I went into advertising. Suddenly, all of the fun little facts I had learned over the years had found a purpose. Advertising allowed me to put things together that are totally unrelated to create beautiful work.
I am a creator at heart and I find joy in making things from scratch. With the help of my background in Strategy, the projects I have worked on throughout the years have allowed me to explore solutions to latent human needs and design user experiences for people just like me and you. All while focusing on visual appeal. That is what makes me a multidisciplinary designer with an interest in UX and visual design.