With the craft beer industry growing tremendously in Virginia over the last few years, the competition between local brewers increases, making it hard to stand out. Hardywood Brewery, in Richmond, Virginia, is one of the better known breweries but is starting to lose some of its customers to new competition. Through gathering insight (interviews, polls, etc.), we came to the realization that what makes Hardywood so special is the fact that it brings together the Richmond community through its events. In this print campaign, we embody just that.

Concept: Hardywood embraces the community.





We envision this campaign to live as a billboard in public spots around the city of Richmond. This is one example.



Creative concepter and designer: Linda Kirova
Partner (creative strategist): Lauren Embrey
Creative Director: Jay Adams