SPAM has a huge variety of products, which a lot of people don’t know about. This campaign helps demonstrate the variety of SPAM products you can choose from in a humorous way.
Concept: SPAM-choice cuts rearranged.
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Both of our extensions live outdoors in places of high foot traffic. By creating an interactive puzzle, people passing by are encouraged to engage with the ad in a way that is fun and memorable. The interactive puzzles would live in Parks, while the Billboards would remain in the city where people may have less time to stop and interact.
Strategist: Linda Kirova
Art Director: Linda Kirova