Visine used to be the most popular brand of eyedrops on the market, but recently its competitors have been taking over and the brand has been losing its recognition. Compared to other brands, Visine has very bland packaging so I created a new logo and package design to appeal to a broader audience. My partner and I also worked on a print campaign to get the word out about the rebranding of Visine, and also created a partnership with Uber, with a goal of increasing sales. More on design process coming soon.
Concept: Most things are cooler after midnight.
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NEW LOGO DESIGN
What is it? We are partnering with Uber to create the Midnight Ride-for every purchase of Visine eyedrops, you receive a promo code in the package which gifts you a free ride (within a 10 mile radius). Since eyedrops aren't something people buy unless they run out, we hope to increase product sales through our promotion.
Art Director: Linda Kirova
Copywriter: Meredith Berger
Creative Director: Thomas Scott